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he firm of Bvlgari was founded by Sotirio Bvlgari, who was born in 1857 in Greece and was a descendant of silversmiths. In 1879, he moved to Rome where he opened his first shop in the Via Sistina and then in 1905, he moved to the Via dei Condotti. Upon Sotirio’s death in 1932, his sons, Giorgio and Costantino took over the business. They are credited with creating the highly distinctive “Bvlgari” style, inspired by Greek and Roman classicism, the Italian Renaissance, and the 19th-century Roman school of goldsmiths. The 1970s marked the beginning of Bvlgari’s international expansion with the opening of stores in New York (the first overseas), Paris, Geneva, and Monte Carlo, building towards the over 155 stores open today It was also in this decade that Bvlgari introduced the Bvlgari-Bvlgari which was to become a successful watch classic. Bvlgari Time was established in the early 80s in Neuchatel, Switzerland for the creation and production of all Bvlgari watch lines. In 1984 the sons of Giorgio, Paulo, and Nicola, became respectively Chairman and Vice-Chairman. Their nephew, Francesco Trapani, was nominated Chief Executive Officer.