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he House of Chanel was founded by Gabrielle Chanel in 1910 and during the same year, she opened her first boutique ‘Chanel Modes’, at 21 rue Cambon in Paris. In 1921 she launched No5, the first perfume of a couturier. In 1932, in her Paris mansion at 29 Faubourg Saint-Honoré, Paris, Chanel presented her first and unique ‘Diamond Jewellery’ collection, made entirely in platinum and diamonds. In 1987, the company launched their first collection of watches followed in 1993 by the creation of the ‘Haute Joaillerie’ line. Today, this activity around the world combines the symbols dear to Coco Chanel with a constantly renewed creativity.